The People Behind 1x2Lab
Operators.
Not Consultants.
Every person at 1x2Lab has run a book. We've managed live risk, built trading desks from scratch, and navigated the operational complexity that only comes from doing the job — not advising on it from the outside.
Founders
Co-Founder & Head of Operations
Vladimir
Vladimir brings over 15 years of sportsbook operations experience, having built and managed trading desks across European and emerging markets. His expertise spans pre-match and in-play risk management, odds compilation, and operational infrastructure — from greenfield launches to full-scale platform migrations. He has overseen books processing hundreds of millions in annual handle.
- 15+ years sportsbook operations
- Pre-match & in-play risk management
- Multi-market trading desk leadership
- Greenfield launch specialist
Co-Founder & Head of Trading
Željko
Željko is a seasoned trading director with deep expertise in odds modelling, margin strategy, and liability management across football, basketball, and tennis. He has led trading teams at tier-1 operators and built proprietary pricing models that consistently outperform market benchmarks. His approach combines quantitative rigour with sharp operational instinct.
- Odds modelling & pricing strategy
- Liability & exposure management
- Tier-1 operator trading leadership
- Proprietary model development
Senior Team
Senior Risk Manager
Specialist in real-time football risk with experience managing live exposure across major European leagues. Deep knowledge of sharp account profiling, line management, and automated risk triggers.
Senior Risk Manager
Covers NBA, EuroLeague, and ATP/WTA markets with a focus on pre-match pricing integrity and in-play suspension protocols. Experienced in building tiered customer segmentation frameworks.
Operations Specialist
Guides clients through licensing frameworks across multiple jurisdictions. Experienced in AML/KYC programme design, responsible gambling tooling, and regulator reporting requirements.
Trading Analyst
Quantitative analyst focused on feed integration, data quality assurance, and building statistical models for margin optimisation and customer profitability analysis.
Our Philosophy
We've Sat
in Your Chair.
Most consultancies have never run a live book. They advise from spreadsheets and frameworks. We've managed trading desks under pressure, handled sharp action in real time, and built the systems that keep operations profitable at scale.
We only take on engagements where our operational background is directly relevant.
We work alongside your team — not above them. Knowledge transfer is built into every engagement.
We measure success by your book's performance, not by deliverable count.