Services

What We Deliver

A structured two-phase engagement model — from pre-launch configuration to full ongoing operational management — backed by professionals who have run sportsbooks at the highest level.

01
Phase 1

Pre-Launch
Preparation

One month before go-live, we embed with your team to configure, calibrate, and prepare every aspect of your sportsbook for a successful launch.

01

Sportradar Agreement Consultancy

Expert recommendations on structuring and negotiating your Sportradar agreement to maximise value and operational flexibility.

02

Live Event Volume Evaluation

Assessment and recommendations for the optimal number of Live events based on your market, player base, and risk appetite.

03

Product Feature Recommendations

Guidance on Bet Builder, Cash Out, Player Markets, Premium Sports, and additional product features — what to activate and when.

04

League-Specific Payout Structures

Creation and configuration of payout structures tailored to individual leagues, sports, and market segments.

05

Competitive Market Positioning

Full sportsbook configuration aligned with your competitive landscape — margins, limits, and market depth calibrated to your target market.

06

Pre-Launch Operational Review

Comprehensive review of the entire sportsbook setup with actionable recommendations before go-live.

02
Phase 2

Operational
Support

After go-live, we become an extension of your operation — managing risk, supervising trading, and continuously optimising performance.

01

Full Sportsbook Management

End-to-end sportsbook management in close cooperation with the Sportradar MTS team, covering all operational aspects.

02

Live Event Booking & Trading

Hands-on supervision of live event booking and trading to ensure optimal coverage and risk-adjusted performance.

03

Player Activity Monitoring

Continuous monitoring of player activity, betting behavior, deposit patterns, and risk-sensitive markets.

04

Internal Team Communication

Daily communication with your internal teams to ensure alignment, rapid response, and seamless operations.

05

Operational Meetings

Monthly operational review meetings as standard, with additional sessions scheduled whenever the situation demands.

06

Sportsbook Expansion Recommendations

Ongoing strategic recommendations for product development, market expansion, and sportsbook growth.

07

Sportradar Relationship Management

Direct communication with Sportradar Account and Product Managers upon approval — acting as your operational interface.

08

Risk & Exposure Management

Cooperation with the Sportradar Risk Team on limit adjustments, high-risk player monitoring, and exposure management.

09

Website & UX Recommendations

Recommendations on sportsbook website design, functionality, and configuration to improve conversion and player experience.

10

Continuous Performance Optimisation

Ongoing refinement of sportsbook performance, operational processes, and efficiency across all areas.

Dedicated Team

Your Dedicated
Operations Team

For the initial phase, two Senior Risk Managers are assigned exclusively to your operation. Vladimir and Željko — both former Heads of Sportsbook — personally supervise and monitor daily.

2
Dedicated Senior Risk Managers
2
Former Heads of Sportsbook
3
Continents of Market Experience
24/7
Daily Supervision & Monitoring

Ready to get started?

Reach out to discuss your sportsbook requirements.

Contact 1x2Lab
1x2Lab

Strategic Oversight for Smarter Sportsbooks.

1X2lab is part of

Stellar Enterprises FZ-LLC

FDBC6131

Compass Building, Al Shohada Road

AL Hamra Industrial Zone-FZ

Ras Al Khaimah, UAE

© 2026 1x2Lab. All rights reserved.

1X2LAB. Sportsbook Consulting & Operations.